On the ground
Embedded in cities and communities where new infrastructure is being built: Addis Ababa, Nairobi, Chennai, New York, Munich, Singapore. Not remote advisory — active presence in the markets we build for.
Our approach
Most agencies optimise for attention. We optimise for agency — the capacity to act, build, and compound value. In practice, that means architecting developer ecosystems, on-chain infrastructure, media networks, and institutional programs that keep working long after our engagement ends.
The difference
Classic creative agencies start with an idea and ship a campaign. Tech shops start with tech and backfill narrative. Both optimise for impressions.
XR Agency starts with cultural intelligence — what this ecosystem really is, who it's for, what change it intends to create. Then designs every product, DevRel program, media asset, and tokenomics structure around that. So every part of the system reinforces the same agency-driving intent.
That is cultural intelligence as infrastructure — not as a diversity bullet point, but as a core driver of resilience and adoption.
About the team →
Five integrated systems
Every engagement draws from five practice areas — combined to fit your specific growth stage and objectives.
We activate, train, and retain developers on your infrastructure. Full DevRel function for AGI-native or Web3 stacks. University incubation and accelerator programs (the MeTTa Omniversity model). Documentation, sample projects, and developer support funnels. Multi-region builder pipelines that grow your ecosystem's IP base.
DevRel services →
We define your story, visible structure, and data-driven incentives alongside your mission. Positioning for AI, AGI, blockchain ecosystems. Narrative and identity for protocols, brands, and foundations. Participation design, token design, governance frameworks, and roadmaps that connect builders, communities, and developers.
Brand & narrative services →
The smart contracts, identity systems, and decentralised rails your ecosystem actually runs on. Decentralized apps and marketplaces. Identity and credential systems, DAO interfaces wired into real-world use cases. On-chain rails for identity, permits, payments, and data that operators can audit and monetise.
Infrastructure services →
We turn your work into a living, verifiable record and media IP portfolio. Documentary series and editorial media. Stage programming and live broadcast for conferences and summits. Cultural tours, performances, and hybrid IRL/digital experiences. Content that streams real-time telemetry from your ecosystem.
Media & IP →
We leave you with more than decks — we leave you with reusable IP. Strategy sprints and ecosystem audits. Playbooks, frameworks, and in-house tools you can operate independently. Long-term advisory with measurement, reporting, and value-tracking. Institutional engagement for universities, governments, and foundations.
Institutional practice →
Three commitments
These three commitments define how every XR Agency engagement is designed and delivered.
Embedded in cities and communities where new infrastructure is being built: Addis Ababa, Nairobi, Chennai, New York, Munich, Singapore. Not remote advisory — active presence in the markets we build for.
Every major initiative leaves an on-chain record — credentials, tokens, metrics, governance events — creating auditable, monetisable facts that compound over time.
Documentary-grade immersive media and live coverage ensure that ecosystems are visible as they emerge — turning development into permanent institutional evidence.
Global South first
We build with and for communities in Africa, India, and emerging markets as primary authors of the next infrastructure layer — not as afterthoughts. This cultural and geographic grounding produces systems that are resilient, inclusive, and actually used.
About our team →
We take on a limited number of new engagements each quarter. Strategy calls are free, specific, and honest.