XR Agency global collective

Who we are

Built by practitioners. For builders.

XR Agency is a distributed collective of strategists, technologists, producers, and partnership leads. We've run the programs, negotiated the MOUs, and built the infrastructure. We don't advise from the outside — we operate from within.

Why XR Agency exists

Technology is rewriting how value, identity, and coordination work. Attention is cheap. Agency is rare.

In an AI-driven, blockchain-verifiable world, the only unfair advantage is genuine agency — the capacity to act, build, and compound value. Most agencies optimise for attention. XR Agency engineers environments, rails, and narratives that create it.

We believe technology should serve humanity, cultural intelligence is infrastructure (not garnish), and the Global South is a design centre — not an expansion market.

See how we build →
Who we are - global collective

The team

Five people. Five continents. One system.

We're practitioners first — every team member has operated in the ecosystems we now build for.

Nefertiti A. Strong

Nefertiti A. Strong

Co-Founder · CVO & COO

Grammy-nominated artist turned producer, director, and ecosystem strategist. Sundance-screened filmmaker. Leads end-to-end delivery across developer programs, AI initiatives, and media. Oversees BeyondTheCode.ai. Domain expertise spans entertainment, Web3, and consumer products, with a focus on inclusion and cultural infrastructure.

Saskia N. Betz

Saskia N. Betz

Co-Founder · CEO & CMO

Technology-driven strategist with CompTIA Security+ certification and two decades in photography, visual direction, advertising, and cross-border brand strategy. Defines corporate strategy, oversees global operations, and unites human-first creative ambition with information-security discipline.

Rosyan Salutem

Rosyan Salutem

Head of Partnerships

Master's degree in International Business. Climate Change Fellow. Connects frontier technologies, global builders, and decentralised ecosystems across the US, Europe, Asia, and Africa — building partnerships that unlock human potential, not just platform growth.

Sheila Wanjiru

Sheila Wanjiru

Head of Business Development

Four years in the Web3 and AI ecosystem. Leads business development around AI and developer training pipelines with universities and agencies, specialising in East Africa market entry and institutional adoption.

Richard E. Pelzer II

Richard E. Pelzer II

Executive Co-Producer · Culture, Art, Design & Community

Cultural producer and executive co-producer with over two decades of experience at the intersection of art, design, and community. Founder of HarlemCLX. "Community is our SuperPOWER."

Melanie Dow

Melanie Dow

Contributing Partner

With over a decade of marketing experience, Melanie has worked with some of the leading ecosystems at the intersection of web3, ai and gaming. She is passionate about education and the adoption of decentralised technology.

Trusted by

Ecosystems that trust us to build with them

Network Partners

Where we operate

Global reach. Local fluency.

Web 3.0 Integration Hub

New York

Headquarters

Primary operations, institutional partnerships, and US-based client engagements.

Munich

European Office

DACH-region institutional relationships and EU regulatory engagement.

Addis Ababa

Africa Hub

Regional strategy, government and university partnerships, and East Africa ecosystem development.

Nairobi · Chennai · Singapore

Embedded Practitioners

In-market operators managing local builder communities, hackathon delivery, and media production.

Ready to work with a team that operates, not just advises?

We take on a limited number of new engagements each quarter.